Trust Issues, but the Sweet Kind
Contestants create cakes on the game show that replicates common objects in an effort to trick celebrity judges. So how do we promote it in a fun way? Make the audience feel challenged.
Deliverables: 1 TV spot, 3 Out of Home executions, 1 social media execution
Responsibilities: Strategic planning, Art Direction, Video Editing and Production
TV SPOT
It all begins with an idea. Turned a print ad idea into a commercial leaving me to create a storyline with a thrilling sequence.
Responsibilities: Creative Direction, Editing, and Production
#Madeithappen
#Madeithappen
We aren’t pro chefs?? How do we even come close to making this look realistic??
#madeithappen
Social Media Execution
Idea: Incorporate something that is already challenging on the internet into the campaign. These are print posts that were created that represent “Trust Issues, but the sweet kind.”
Responsibilities: Create mockups.
